Crowdfunding is not just about launching your product on Kickstarter or Indiegogo. There’s a lot more to it. When you see campaigns like the SLASH 3D printer, you feel the urge to know how they were able to earn 10 times their pledge goal in such a short span of time. What did they do to achieve that level of success and what should you do to make your campaign work better? The answer lies in how you promote. Crowdfunding is no longer confined to the boundaries of the platform alone. There are backers everywhere on the web and you need to make sure that you have their attention at the right time and the right place.
Try Reaching Your Goal Within The First 3 Days
When you come across the ongoing campaigns on Kickstarter and Indiegogo, there are two things you’ll instantly notice. Some campaigns have already surpassed their goal within two to three days of launch while some others are still struggling to cross the 50% mark with little time left. Where lies the difference? This can’t be based on the product type alone because most of these products are not out in the market yet. So, in a way, backers are putting their money only on the basis of virtual credibility and personal interest in the campaign.
Now, if you haven’t had the attention of backers in those first three days, you are seriously going wrong somewhere. Most of the time, this is because of not doing enough promotion.
Gaining Credibility is a Must
The best way to do so would be to start with your personal contacts. From family and friends to your colleagues and social media followers, you need to draw the attention of all those people even before you launch your campaign. One of the most crucial lists you must consider is your email contacts. There’s nothing better than the power of word-of-mouth marketing to get the attention of those who already know you and your eagerness to get that product out there.
Go For Some Great Perks
Use your perks to make your early backers feel more special; show them that you’re grateful for their pledges. You can try mentioning these first backers personally on social media and boost their morale that way. You never know; they might go ahead and promote your project to their contacts and build that niche group of people who could be your influencers in the long run. And all of this will be done within the first three days of your campaign!
Another aspect you can go for is paid advertising and PR (only if you have enough budget). When you are building a new product, you must be aware of its potential and whether it would be accepted by a global audience or your targeted audience. Paid advertising will help you get those numbers straight and reach the backers you need. If you don’t have that massive social media following, go for platforms like Gadget Flow or BackerClub and use their fan base to grab the attention of a global audience.
Same goes for PR. Reaching out to journalists and media personnel to write about your project or simply throwing a social media post on it will work.
Here’s a quick look at the multi-tiered backer-building list you need to consider for making those first three days the most important days of your crowdfunding campaign:
1. Email List and Personal Contacts including Social Media Followers
2. Kickstarter or Indiegogo Marketplace
3. Paid Advertising Strategy
4. PR Attention